The tyranny of beauty is not a recent phenomenon. It is a shared secret that looks and public relations are vital, especially for Hollywood and pop celebrities. Selling a glamorised image comes first, while selling the actual art comes later. What is worrying is that this has also become the norm for most politicians.
An article by Freeland C. in the FT Weekend magazine draws attention on how the build up of a politicians’ image is no longer a woman’s exclusive habit. There are many examples of politicians and other public men who based part of their popularity on their looks, healthy lifestyle and on how they dress up; from JFK to Barack Obama and from Ronald Reagan to Brady Dougan.
Understandably, this is the way marketing works. People who contest for popular elections or claim an important place in society, must look and behave accordingly. They must present a powerful, ambitious and confident image which will attract the electorate’s vote. Nevertheless, not every candidate has the above mentioned characteristics. Behind every candidate there is a strong promotion company and a group of advisers who build up images that hardly resemble reality. However, people like to play the game. We vote for looks, we easily prefer them to skills.
A friend of mine admitted that if Bill Clinton could contest for president for a third time, she would vote for him. She was charmed by his masculinity since the Lewinsky scandal. It is disappointing that we have reached the stage where people use such criteria in making up their minds for elections. This is not the X-factor show. This is the future of our societies, countries and maybe of our planet.
An article by Freeland C. in the FT Weekend magazine draws attention on how the build up of a politicians’ image is no longer a woman’s exclusive habit. There are many examples of politicians and other public men who based part of their popularity on their looks, healthy lifestyle and on how they dress up; from JFK to Barack Obama and from Ronald Reagan to Brady Dougan.
Understandably, this is the way marketing works. People who contest for popular elections or claim an important place in society, must look and behave accordingly. They must present a powerful, ambitious and confident image which will attract the electorate’s vote. Nevertheless, not every candidate has the above mentioned characteristics. Behind every candidate there is a strong promotion company and a group of advisers who build up images that hardly resemble reality. However, people like to play the game. We vote for looks, we easily prefer them to skills.
A friend of mine admitted that if Bill Clinton could contest for president for a third time, she would vote for him. She was charmed by his masculinity since the Lewinsky scandal. It is disappointing that we have reached the stage where people use such criteria in making up their minds for elections. This is not the X-factor show. This is the future of our societies, countries and maybe of our planet.
A.

